In simple terms, Social Media Optimization or SMO is a strategy used to increase website traffic directed through social media platforms. The term was first used by Rohit Bhargava in 2006. Its primary purpose is to utilize social media for brand awareness and visibility. Thus, it entails improving your social presence, posts and content to achieve better results in terms of the number of followers, conversions and engagement.
With social media platforms gaining new users rapidly and becoming the mainstay of social interaction, their significance has increased greatly. To ignore the potential of social media in your marketing strategy, is to miss out on the most powerful and easy to access tool there is.
Social Media Optimisation enables you to advertise your business or brand through widely used channels at a minimal cost. Creating quality and engaging content attracts the right audience and builds your social presence. As a valuable tool to interact with potential customers, optimizing your social media platforms is a sure-shot way to generate and build brand awareness and interest, which in turn leads to increased website traffic. SMO can also contribute to building brand familiarity, trust and loyalty.
Ever since Google started accounting for user opinions on social media networks to rate and rank sites, activity on such platforms has become essential for effective Search Engine Optimization (SEO). Put simply, your chances of ranking higher in a search engine also depends on your social media activity and engagement.
It is safe to say that SMO is vital for any brand currently. Whether it is a small business or a large corporation, every organisation stands to benefit greatly from it. While its importance might make SMO seem like a daunting task, it need not be. Working with a social media optimization service provider is an efficient and simple way of reaching your social media potential. Click here to see the SMO services provided at DGBrew.