Top 5 tips to use Instagram for Marketing

With over 100 million users in India, Instagram is one of the most popular social media platforms. From a brand lens, Instagram has a highly engaged audience that you can leverage.

Whether it’s Sephora, Tiffany & Co, or our old Michelle Phan, their Instagram feeds are truly mesmerizing. Plus, we all enjoy the memes from the Slimjim gang.

If you sell anything to a young demographic from 12-25 years, you can promote and advertise yourself for free. Instagram is in the buyers' hands – on their mobile – everywhere they go. It is time you have an account wish to see customers remember your name. Instagram now belongs to our lives. And many businesses need to make the most out of it.

Thus, let us talk about some ways that you can use Instagram to connect with your audience

1.   Using Instagram insights to understand your existing audience.

The tool provides you with some interesting insights into your account. These include Impressions (How often people view your content), How many clicks you receive on the link, views on your video and saves (How many people have saved your posts). Insights also include demographic information, so that you can see the origin, age, and sex of your followers. Taking the time to figure out who your audience is and who you want to be can be of great help.

2.   Use hashtags to reach a new audience

Hashtags can help you "arrange and classify your content" so you can locate it easily. They make it easy to identify for anyone. It is easiest to use between three and five hashtags, but you can add a most of 30 per Instagram message. Take advantage of your campaign hashtags and the most popular hashtags to make your content more discoverable. You should try your hand to celebrate social media hashtag holidays. You should get started by inserting hashtags like #instagood (used in over one billion posts) or #tbt, and don't ignore industry-specific hashtags.

3.   Use IGTV and Reels

2020 introduced us to Instagram Reels, a TikTok alternative. Reels helps its users to generate content that shows a product, reveals behind the scenes of your corporate community, or explains the benefits enjoyed by your consumers. You will build yourself on the website. So, you will produce material that connects to the public, ensure that the contents are brief and that ties that advance your marketing objectives are included. Also, it is easier than ever to create professional IGTV videos with lots of cool video production tools. The IGTV content can also still be updated and these videos can be posted on Instagram Stories or other platforms.

4.   Partner with influencers for a broader scope

The easiest way to do this is with people who have already developed an audience and a great deal of help if you want to meet new buyers on Instagram. More and more people buy services or goods from the famous people who they track in their update. They have faith in them. You will take the brand in front of these consumers if you collaborate with the right business influencer.

5.   Create your own aesthetic.

The best accounts on Instagram tend to have a theme or tone. More than your goods, you need something that attracts or intrigues followers. Include them in your content once your colors have been carefully chosen. This must not be visible, but rather a particular family of tones or shades. You can see how cohesive your Instagram profile is beginning to look after you do this. Even if the contents are not the same from post to post, a standardized palette of colors and themes would appease you and will blend your page into one aesthetic.