Why Every Business Needs a Digital Marketing Strategy

Every organisation, regardless of its industry or size, needs to prioritise the development of a digital marketing strategy in the current market. Digital platforms have become indispensable within the overall marketing framework. Whether your business operates in a specific niche or a broad industry, the absence of a well-aligned strategic digital marketing plan is a missed opportunity. In this blog, we discuss everything you may need to know to create your own, including examples of 5 digital marketing strategies.

What is a digital marketing strategy 

Digital marketing strategies involve planning for how your company will solidify its online presence. This includes setting objectives for both paid and organic media across different digital channels at your disposal, including social media platforms, websites, search engines, and paid advertisements. Operationally, it covers tasks such as creation, publication, and amplification of content.

This strategy takes into account your business and marketing objectives, brand ethos, and the competitive landscape to craft a roadmap for your online marketing goals using digital marketing tactics. Its primary aim is to enhance your online visibility, enabling you to engage with a larger audience and convert them into loyal customers.

Why your brand needs a digital marketing strategy

The importance of digital marketing strategies lies in their ability to offer your brand a clear sense of direction. Equipped with data and digital marketing tactics, they empower you to carefully plan and allocate resources. When executed well, they have the power to elevate brand reputation, amplify brand awareness, drive lead generation, boost conversions, and enhance customer engagement and retention. Most importantly, with more consumers stepping into and increasing their usage of the digital sphere, failing to tap into this opportunity with a strategy could result in missing out on significant growth potential.

Things to consider when crafting a digital strategy

When devising an effective digital marketing strategy, be sure to pay attention to the following: 

• Know your customers: research your audience, especially their interests and needs 
• Clear goals: identify measurable, specific, relevant, and achievable goals
• Resource plan: take account of your human resources, budget, available time, and appropriate channels
• Market research: study your competitors and identify your position in the industry 

Inspiring examples of 5 digital marketing strategies 

At times, the best way to grasp something is by seeing it in action. Now that you've got the basics, explore 5 digital marketing strategies that'll both inspire and educate.

1. Hinge:

The dating app Hinge launched a social media campaign centred around their tagline, "The dating app that’s meant to be deleted." Targeting Gen Z, they leveraged channels that this demographic engaged with highly, such as TikToks, Reels, and Shorts. Hinge’s ads successfully amassed millions of views on TikTok and over 13 million views on YouTube.

2. Airbnb:

The holiday rental website expanded its digital marketing strategy beyond traditional blogs by introducing neighbourhood guidebooks. This move utilised user-generated content to elevate their website's content marketing.

3. Buzzfeed: 

The digital news platform's approach serves as a prime example of focused email marketing. They prioritised personalization by carefully segmenting their email marketing campaigns and newsletters based on specific interests. This resulted in the delivery of high-quality and relevant content tailored to users' preferences. Additionally, the brand's clarity of content and consistent frequency further contributed to its success.

4. Glossier:

The makeup brand exemplifies a strategic approach to social media. Its visual content diverges from the typical beauty industry standards, portraying makeup in everyday settings rather than stylized ones. Instead of relying on big influencers, they use user-generated content, aligning with their brand values of authenticity, realism, and achievability.

5. Apple: 

The phone company's marketing strategy revolved around encouraging users to explore their camera capabilities. They encouraged users to share their own content under the "#ShotoniPhone" campaign, going on to build it into a contest. This strategy not only generated significant buzz and virality, but also produced valuable user-generated content for the brand.

Best Digital Marketing agency 

It's evident that an effective digital marketing strategy is indispensable for businesses today. As it shapes a brand's online presence, it is an essential part of any marketing plan. Moreover, examining successful digital marketing strategy examples further emphasises its importance. If you're in search for a comprehensive and impactful strategy for your brand, reach out to DG Brew today!